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It’s all about reach and if you want to reach the core skier market, theSKImag will take you there. We are determined to keep giving our supporters genuine value through market-leading distribution. theSKImag is distributed nationally in newsagents and sold in ski shops, on-mountain retail outlets and lodges. In addition to our growing subscriber base, we also implement a targeted, direct distribution program. Others won’t give you the sales breakdown, we’re happy to show you ours:
Circulation 15,000
Readership 72,000
Subscriber base 7,000
Our research indicates a conservative pass-on rate of 3.8 per issue of the magazine (4.8 including the purchaser); this translates to a minimum readership of 72,000 readers per issue - all potential purchasers of your product or service.
(SOURCE: theSKImag reader survey 2003)
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