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theSKImag will inspire readers to action by embodying their aspirations.
reader profile at a glance...
Age Group - Broadly 25-50 years plus significant strength in the 16-25 sector.
Skiers? - Most average 11 days p/a, are experienced and accomplished skiers who ski a minimum three trips per year in Australia and New Zealand.
Travel? - The majority travel every few years or are contemplating travel to the northern hemisphere.
More stats on theSKImag readers…
83% regard the magazine as a valuable information source about or key influencer for destination choice.
76% regard theSKImag’s extensive gear testing and review program as vital content and recognize it for authority and credibility.
The majority are owners of 4WD or AWD vehicles.
(Source: theSKImag Reader Survey, 2003).
guarantee
material specifications
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contact
Lou Pullar Tel: 0409 331 938 or lou.pullar@theskimag.com
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